The marketing faculty has a wide range of research interests, both in the quantitative and behavioral aspects of marketing and across functional areas and disciplines.  Some of their current research interests include studying the marketing/finance interface, branding and innovation adoption, consumer judgment and decision making, relationship marketing and strategic alliances among firms, competitive marketing strategy with standard competition and network effects, and memory and categorization effects on consumer behavior.  We expect our doctoral students to develop independent research skills and therefore emphasize strong quantitative orientations and adequate training in experimental design and analysis.  In their major area, students take seminars in Judgment and Decision Making, Consumer Choice Models, Consumer Behavior, Empirical Marketing Models, and Managing Inter-Firm Relationships.  In their minor area, students are free to design their minor to complement their major field of study, and these are typically in areas outside of marketing such as Leadership, Econometrics, and Experimental Methods.  Our students, therefore, take several courses outside of Marketing, typically in Leadership, Economics (Econometrics), Psychology (Social Psychology, Experimental Design and Analysis), and Finance.

The marketing faculty are well published and their work have appeared in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, and Journal of Consumer Psychology.  They have also published in leading journals outside of marketing, such as Product and Operations Management and Organizational Behavior and Human Decision Processes.

Coordinator for Marketing: Prof. Subimal Chatterjee at schatter@binghamton.edu