Unless otherwise noted, each course is four credits .

MKTG 530 - ADVERTISING

Combines advertising theory and practice, developing the practical aspects of advertising theory into an integral part of the total marketing mix. Topics include types of advertising, advertising strategy, planning and execution, and measuring results.

MKTG 535 - CONSUMER BEHAVIOR

Introduces field of consumer behavior. Emphasis on understanding scope of consumer behavior, including aspects that underlie consumer decisions, and relating this understanding to market issues.

MKTG 540 - MARKETING RESEARCH

Introduces major research techniques currently employed by major corporations in the U.S. Included are issues dealing with problem formulation, research design, questionnaire construction, data collection, multivariate data analysis techniques and report writing.

MKTG 545 - MARKETING STRATEGY

Presents framework used to guide decision-making process. Impact of marketing decisions on other functional areas is explored in depth through use of actual business case situations.

MKTG 570 - INTERNATIONAL MARKETING

Focuses on marketing management problems in the international environment. Emphasis on techniques and strategies necessary to incorporate a marketing concept in to today's international marketplace. An understanding of the scope of international marketing activities, and the impact of culture and environment on marketing programs, is developed.

MKTG 581-9 - SPECIAL TOPICS IN MARKETING (2,4, cr.)

Studies of selected areas of marketing knowledge and thought. Specific topics vary each semester depending on particular areas of instructor.

MKTG 597 - INDEPENDENT STUDY (var. cr.)

In-depth study in particular area of interest, under direction of appropriate faculty.

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