Glenn Pitman
Professor
Area: Marketing
Office:
AA-281
Office phone: (607) 777-5986
E-mail:
gpitman@binghamton.edu
Glenn Pitman  

 

Educational Background

Degrees granted/granting universities:

  • Ph.D., Pennsylvania State University - Smeal College of Business Administration
    Major: Marketing
    Minor: International Business, Social Psychology
  • MBA, University of Miami
    Major: Marketing
  • BA, Pennsylvania State University
    Major: History
    Minor: Political Science, English

Current research and teaching interest:

  • Marketing Strategy
  • Marketing Research
  • Modeling
 

 

Teaching Profession

Years at Binghamton University:

1997 - Present

Courses regularly taught:

Marketing

Teaching experience at other universities:

  • PENN STATE UNIVERSITY, SMEAL COLLEGE OF BUSINESS ADMINISTRATION - Professor of Business Administration, Associate Dean, Professional Masters Programs and Director, M.B.A. Program.

  • GRAND VALLEY STATE UNIVERSITY, F.E. SEIDMAN SCHOOL OF BUSINESS - Dean and Seidman Professor of Business Administration.

  • UNIVERSITY OF SOUTHERN INDIANA, SCHOOL OF BUSINESS - Dean, School of Business.

  • UNIVERSITY OF CONNECTICUT, SCHOOL OF BUSINESS ADMINISTRATION - Assistant Dean for Graduate Programs.

  • WEST VIRGINIA UNIVERSITY, COLLEGE OF BUSINESS AND ECONOMICS - Assistant Professor of Marketing and Research Associate, National Transportation Institute.

  • PENN STATE UNIVERSITY, SMEAL COLLEGE OF BUSINESS ADMINISTRATION - Instructor, Marketing Department, Administrative Director, Master of Business Administration Program

 

 

Most Significant Publications

  • "Proactive Retail Strategies Based on Consumer Attitudes Towards the Community." (with Choe Sang T., Frances D. Collins), International Journal of Retail and Distribution Management, Vol. 25 No.10, No.11, June 1997.

  • "AACBS Accreditation: A Positive Signal in Accounting Job Markets." (with Kim Kwang, Jong C. Rhim, William C. Henderson, Nancy F. Bizal), Mid Atlantic Journal of Business, Vol. 32 No.2, June 1996.

  • "QFD Application in an Educational Setting: A Pilot Study" (with Jaideep Motwani, Ashok Kumar), International Journal of Quality and Reliability Management, 1995, Vol. 12 No.6.

  • "Implementing TQM in the Department of Defense: Current Efforts and Research Agenda" (with Jaideep Motwani, Deborah A. Schlicker, Ronald Marinich), International Journal of Technology Management Special Issue on TQM: Theory and Practice, Vol. 13 No.8, September 1996.

  • "The Foreign Corrupt Practices Act Revisited: Atempting to Regulate Ethical Bribes in Global Business" (with James P. Sanford), International Journal of Purchasing & Materials Management, Vol. 30 No.3, Summer 1994.

  • "Total Quality Management in the U.S. Department of Defense." (with Jaideep Matwani, Deborah A. Schlicker), International Journal of Quality & Reliability Management, 1994, Vol. 12, No. 1.

  • "Retail Customers, Outshopping Patterns, and Local Economic Performances" (with Choe Sang T., Frances D. Collins), American Marketing Association and Korean Marketing Association, Seoul, Korea, May 1995.

  • "Sexual preference as a marketing Classification Variable: Gay and Lesbian Consumers" (with Choe Sang T.), Midwest Marketing Association Conference, Chicago,Il, March 1994.
 

 

Selected Recognitions

  • Indiana Council for Economic Education Meritorious Achievement Award, 1990

  • Nominated for the Mite Outstanding Graduate Instructor Award, University of Connecticut, 1986

  • Computer-Based Testing Task Force, Graduate Management Admission Council, 1994-1998

  • President,Mid-Continent East Business School Deans, 1993-1994

  •  Trustee, Graduate Management Admission Council, 1987-1988

 

 

Consulting Activities

Served as a consultant in Corporate Strategy, Marketing Planning, Strategic Planning, Sales Management, Advertising, Total Quality Management, Pricing and International Business to Caterpillar, Hyundai, Kodak, Micromedic Systems, GTE, CIGNA, MLG Labs, Barclays' Bank-International (17th largest worldwide). Steelcase, Inc., National Industries, DLP, and the American Heart Association.

 

 

 

School of Management at Binghamton University, State University of New York
PO Box 6000, Binghamton, New York 13902-6000

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