Recent Significant
Papers
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RECENT SIGNIFICANT MARKETING PAPERS
Rao Vithala, Manoj K. Agarwal and Denise Dahlhoff
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October 2004
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Journal of Marketing |
How is Manifested Branding Strategy Related to the Intangible Value of a Corporation? |
| Basuroy, Suman, Chatterjee, Subimal, and S. Abraham Ravid |
October 2003 |
Journal of Marketing |
How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star-Power, and Budgets |
| Kang Yong-Soon, Paul M. Herr, and Christine M. Page |
2003 |
Journal of Consumer Research |
Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments |
| Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, Michael S. McCarthy, David L. Mothersbaugh, Sandra J. Milberg, and Gary J. Gaeth |
December 2000 |
Journal of Consumer Research |
Asymmetric Competition and the Leveraging of Competitive Disadvantages |
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