George S. Bobinski, Jr.  
Associate Dean
Area: Marketing
Office: AA-120DB
Office phone: (607) 777-2315
Fax: (607) 777-4872
E-mail: gbobins@binghamton.edu
 

Educational Background
Degrees granted/granting universities:
Ph.D., Indiana University, Bloomington, IN
Major: Marketing
Minor: Behavioral Science
MBA, Indiana University, Bloomington, IN
Majors: Marketing and Finance
BS, University at Buffalo, State University of New York
Major: Management
 
Current research and teaching interest:
Advertising
Consumer Behavior
Service Marketing
 

Teaching Profession
Courses regularly taught:
Marketing Management
Advertising
Marketing Research
Consumer Behavior
 

Most Significant Publications
Research Publication
“Executive MBA Programs: Student Satisfaction and Other Program Characteristics” (with Diane Badame), MBAR Journal, Spring 2004, 10-15.
“Student Satisfaction and Program Research Highlights” (with Diane Badame), Executive MBA Council Magazine, Winter 2003, 12-16.
“Participant Evaluation of Executive MBA Programs: Attribute Importance and Program Performance” (with Diane Badame and Brian Mahoney), MBAR Journal MBA Situation & Trends Report, Summer 2002, 33-39.
“What Are Our Students Telling Us?” (with Diane Badame and Brian Mahoney), Executive MBA Council Magazine, Spring 2002, 16-19.
"Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective" (with Debi Prasad Mishra and Harjeet S. Bhabra), Journal of Market-Focused Management, 1997, Vol. 2, 2, 149-169.
"Retail "Sale" Advertising, Store Credibility and Price Rationale" (with Dena Cox, and Anthony D. Cox), Journal of Retailing, 1996, Vol. 72, Fall, 291-306.
"Advertising to Investors: The Impact of Financial-Relations Advertising on Stock Volume and Price" (with Gabriel G. Ramirez), Journal of Advertising, 1994, Vol. 23, December, 13-28.
"Issues in Voluntary Simplicity: Concepts, Measurement, and Determinants" (with Amardeep Assar), in Marketing Theory and Applications, 1992, Vol. 3, 237-243.
"Financial Decision Making of Babyboomer Couples" (with Amardeep Assar), Advances in Consumer Research, 1991, Vol. 18, 657-665.
"Routine Financial Tasks Versus Investment Tasks: Gender-Related Division of Responsibilities in Babyboomer Couples" (with Amardeep Assar), Gender and Consumer Behavior, 1991, 9-18.
 
Book Chapters
Division of Financial Responsibility in Baby Boomer Couples: Routine Tasks Versus Investments(with Amardeep Assar) in Gender Issues and Consumer Behavior. Thousand Oaks, CA: Sage Publications, 1994
 

Grants & Recognition
Selected Recognition
2004, Chair, Executive MBA Council Board of Trustees (Elected)
2003, Vice Chair, Executive MBA Council Board of Trustees (Elected)
2002, Executive MBA Council Board of Trustees (Elected)
2000 & 1998, Who's Who Among America's Teachers
1996-1997, Delta Sigma Pi Faculty of the Year
1997, Binghamton University School of Management Piaker Teaching Award, Runner-up
1996, Binghamton University School of Management Piaker Teaching Award, Runner-up
1991-1992, Binghamton University Graduate Management Association, Professor of the Year Teaching Award.

 

 

School of Management at Binghamton University, State University of New York
PO Box 6000, Binghamton, New York 13902-6000

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