The masters-level concentration in Marketing provides students with both a theoretical and a practical knowledge of marketing. The curriculum achieves these ends by integrating practical applications with theoretical and conceptual understanding. Examples include hands on computer usage, team projects and case analysis, and marketing simulation games. In addition, ethics and international issues are woven through the curriculum to further enrich the student’s marketing background.

Concentration Requirements:

In order to fulfill the requirements of the concentration in marketing, students must complete the standard MBA core curriculum and three masters-level marketing (MKTG) courses.

Websites to Explore:

Careers-in-Marketing.com - HIGHLY RECOMMENDED! This website is one-stop-shopping for marketing students. It thoroughly discusses the major marketing career areas (Advertising & PR, Market research, Non-profit, Product Management, and Retailing) and gives the following for each area: Skills & Talents required, Job Options, Salaries, Links & Resources, Facts & Trends, and Top Players. An essential Internet tool for the savvy marketing student!

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